Community Service and Cattle{wo)men

 

 

Not only are cattlewomen and cattlemen very active within the agriculture community, they are also known for their roles in local communities.

45 heavy-duty trash bags, 5 hours and a rain shower later, we accomplished our mission!

 

 

This weekend, a massive community service event was hosted by my university. Fellow cattlewomen students and myself had the opportunity to reach out to needy members of the community.

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Our assigned community member was Mrs. Bobby. Because of a severe stroke years prior, she was unable to keep up with her once beautiful flower gardens.

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We spent the morning raking leaves, cleaning gutters, pulling weeds and conversing with a local community member. The elderly women depended on the help of others to help her clean up every year.

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In the end, Mrs. Bobby said that in all the years she had been involved in the project, she had never been so impressed with the work ethic of the volunteers and the end result of the project.

 

 

Moral of the story: Beef producers are active in helping others and being involved in their local communities. Not only are many producers involved, but they often go above and beyond expectations. Producers know the difference between a job-well-done and a job-half-done. We do all we can to make a positive impact in our communities.

God bless, folks!

Kalyn McKibben

Blonde Beef Babe

Students Engaging Students With Beef

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There is a major disconnect between beef producers and beef consumers. And being a college kid, the gap is unfortunately even greater among my peers on my university’s campus. I have the opportunity to be apart of an incredible organization known as Oklahoma Collegiate Cattlewomen. Last week, the organization took the initiative to dedicate an entire week to target college students and educate them about beef. The first annual Eat Beef Week was a fantastic hit! Each day offered a unique, creative way of engaging students to tell beef’s story.

Advocacy Workshop – Monday night students had the opportunity to gain useful tips to use when advocating for the beef community. From social media basics, to conversation starters, the workshop focused on encouraging students to tell their beef stories in a transparent, sincere way.

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Twitter Party- On Tuesday, people were encouraged to take part in a Twitter party hosted by OCCW. The topic focused around common questions surrounding the beef community, such as what measures beef producer take to make sure their cattle are taken care of. Participants had the opportunity to win Eat Beef merchandise also.

#EatBeefWeek #EatBeef @OCCW_okstate

 

Interactive Beef Campus Event- Wednesday, stations were set up in a high-traffic area that encouraged engagement from students. Stations included focus areas about the value of beef in a healthy diet, what cattle eat, and beef trivia. Beef samples were also available to passersby. This activity was very successful in encouraging genuine and honest conversation about the modern beef community.

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Beef Taste Testing- Thursday, OCCW members had the opportunity to taste unique cuts of beef that are not as common in our area, such as the tri-tip roast. Those in attendance also gained valuable information about many beef cuts as well as tips that will help to improve their beef-eating experience.

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Farmland, The Movie Screening- Friday evening, Farmland, The Movie was screened at a centralized location on campus as a way to show a transparent representation of where our food comes from.

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Moral of the story: those involved in the beef community have an incredible story to tell and we want to share that story with you! Take every opportunity to learn more about your food sources. Research credible sources and ask those directly involved with your food production to learn from the true experts. Educating and learning is all about conversations. Don’t be afraid to have those conversations.

 

God bless, folks!

 

Kalyn McKibben

Blonde Beef Babe

#FollowFriday

Merry Christmas Y’all! I hope everyone had a wonderful holiday and got to spend some time with those that are most important to us, our families. I know that I always enjoy the good food and being able to take a small break from our job taking care of our critters.

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“Moo-ey Christmas!”

 

A couple weeks ago, we ambassadors had an idea that we should share with you some new people to follow within the beef industry! These are organizations we are active members in and we certainly enjoy seeing what they are up to.

 

Farm CreditFCSA logo_2c_stack

  • These guys are great sponsors for many agricultural and beef oriented organizations, including the National Beef Ambassador Program
  • Lots of Farm Facts, Ag Opportunities and More!
  • Follow on Twitter @farmcredit and Instagram @farmcreditnational

 

Certified Angus BeefCertified-Angus-Beef-logo_burger_conquest_what_is

  • Terrific Beef Facts and Figures and even better recipes!
  • Follow on Twitter @CertAngusBeef, Instagram @CertifiedAngusBeef and Pinterest!

 

Beef Pros63de1b68e7aaf4fd202de08fd025cf47

  • Looking for fantastic recipes, new ways to think about beef, or great infographics? This is just the place!
  • Find them on Twitter, Instagram and Pinterest @BeefPros

 

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  • Great place to keep up with the latest in the beef show world, especially with show season starting up!
  • Find them on Facebook under “Fluffy Cows”

 

Cargillcargill_logo_twitter

  • More wonderful beef facts and all kind of agriculture news from around the world!
  • Twitter – @Cargill and Facebook – Cargill

 

Feedyard Foodiedownload

 

A Farm Girl’s FightEmily on farm

  • A collegiate cattlewoman at Texas Tech has decided to blog about the real beef story
  • http://farmgirlsfight.blogspot.com/

 

Peterson Farm Brotherso-PETERSON-FARM-BROS-FRESH-PRINCE-facebook

  • This goofy farm family makes hilarious parodies that show the public what it means to be a farmer
  • You can find them on Facebook and YouTube

 

Beef CheckoffBeef-Checkoff-Logo

  • Beef Checkoff is a key player in supporting our cattle industry and helping to put out positive information about beef
  • Find them on Facebook – My Beef Checkoff and Twitter @MyBeefCheckoff

 

Some local Cattlewomen and Cattlemen Organizations are active and avid members of social media, as well. Here are some of our favorites!

 

Ohio Beef Council

            https://www.facebook.com/ohiobeef

Ohio Cattlemen’s Association

            https://www.facebook.com/ohiocattle

Collegiate Cattlewomen of Ohio State

            https://www.facebook.com/OSUCCW

Oklahoma Collegiate Cattlewomen

            https://www.facebook.com/OklahomaCollegiateCattlewomen

Oklahoma Cattlewomen

            https://www.facebook.com/groups/341441491580/

Wyoming Beef Council

            https://www.facebook.com/WYBeefCouncil

Wyoming Beef Ambassador Team

https://www.facebook.com/WyBeefAmbassador

Texas Cattlewomen

            https://www.facebook.com/TXCattleWomen

Texas Beef Leaders of Tomorrow Contest

            https://www.facebook.com/BeefLeaders

True Beef

            https://www.facebook.com/TrueBeeftheFilm

American National Cattlewomen

 http://www.ancw.org/

 

Campus Events: My Ambassador Capstone Project

For me, campus events have been the most rewarding part of my year as a National Beef Ambassador. Having the opportunity to engage with students who are in the same walks of life as I am and be able to understand where they are coming from when they express their concerns about nutrition or environmental sustainability has certainly created a platform to have a meaningful conversation about beef. Below are the top 5 reasons why I believe University campus events have been the most valuable part of my National Beef Ambassador experience and why they will ultimately reap the most benefit for the beef community.

Anya and Stacy did an excellent job at planning and executing their Cornell "Beefapolouza."

Anya and Stacy did an excellent job at planning and executing their Cornell “Beefapolouza.”

1. The event coordinators gained valuable life skills such as how to plan an event, be detail oriented, coordinate volunteers, educate peers and effectively share their passions. In addition, we as the coordinators strengthened a few of our soft skills such as being patient, effectively communicating ideas, problem solving, and being assertive to accomplish time-sensitive tasks. These are all skills that will be necessary for us to be successful in our future careers in agriculture.

2. The campus events turned volunteers into advocates. By taking students who may or may not have had a background with beef cattle, furthering their knowledge on the beef community, and giving them an outlet to share that information with their peers, we have not only deepened their understanding of our own industry, but we have excited them to continually want to learn and share more. By transforming beef supporters into beef advocates, we are ensuring that our industry will have a strong voice in years to come.

Ohio State's "Ask a Cattlewoman" table was a place were students could have a conversation about beef on any topic they wanted to learn more about.

Ohio State’s “Ask a Cattlewoman” table was a place were students could have a conversation about beef on any topic they wanted to learn more about.

3. We knocked down barriers with millennials and created an atmosphere that was welcoming for students to ask questions and receive honest answers. College students understand that a group of individuals would not come and set up an event in the middle of their campus unless they  believed that they had something valuable to share. Students were excited to hear what we had to say and to engage in the activities, rather than simply looking for a free handout. Students are at college to learn, and any opportunity to learn from their peers is one that they were willing to take.

4. The conversations that I had with students and faculty members were the most genuine of all the events that I have been to. While our outlooks may have differed, the people I engaged with were able to share the same general concerns as I have about finances, nutrition, and what we should eat and how we should cook it. These similarities are ultimately what were able to establish credibility with the audience and allowed us to have a real conversation about what it is about beef that they loved or questioned the most.

5. Every event was unique to the campus that we were visiting. By catering to the demographic and geographic location of each individual campus, we were able to create a different atmosphere in each state that was individualized for it’s students and campus layout. The reason that many of our beef promotion techniques have failed in the past to reach millennials is that they are too “cookie-cutter.” As a millennial myself, I know that my peers and I appreciate creativity and authenticity, and that is exactly what campus events were able to do by being created by students, for students.

These campus events have been the capstone project of my year as a National Beef Ambassador. Overall, I truly believe that our interactions with students and university faculty at our campus promotions will have the most long-term impact on those that our team was able to interact with. From our peers that we spoke with, to the volunteers, and even the event coordinators, everyone involved was able to learn something new about beef and play a role in increasing beef demand and sharing a positive message about the beef community. In my opinion, there was truly no better way to reach the millennial generation than by taking the beef right to their back door. I am so grateful to see all the beef buzz that was able to be generated simply by the power of college students connecting with college students.

All for the Love of Beef,
Sierra Jepsen

-Ohio State Buckeyes 4 Beef!-

What happens when you combine a newly chartered collegiate organization, a burning passion for the beef cattle community, and an excitement to share that passion with the students of your college university? The Buckeyes4Beef Ohio State campus event!

It was so exciting to see OSU students writing positive notes about beef and posting them to our #BeefBuzz Board

It was so exciting to see OSU students writing positive notes about beef and posting them to our #BeefBuzz Board

Buckeyes4Beef took place this past weekend on my college campus, The Ohio State University. Through the efforts of the Collegiate Cattlewomen’s Club of Ohio State, the 2014 National Beef Ambassador team, and funding provided by the Beef Checkoff, our team of beef enthusiasts was able to successfully execute the largest beef promotion event to ever hit the city of Columbus.

National Beef Ambassador, Rachael Wolters plays beef trivia with Ohio State's mascot, Brutus the Buckeye.

National Beef Ambassador, Rachael Wolters plays beef trivia with Ohio State’s mascot, Brutus the Buckeye.

Buckeyes4Beef was divided into two days. On Friday, our event was held on a large grassy space in the center of campus, which we call the Oval. On the Oval, our group spent the day playing games, such as Meet Your Meat, Beef Busters, Who’s the Heifer, and Size Up Your Servings, and sought opportunities to have genuine conversations with our peers about their concerns involving the beef community. During the event, we collected surveys, asking students one question of whether their opinion about the positives of beef had improved, remained the same, or decreased after their time at the Buckeyes4Beef event. Of the 58 students surveyed, 78% said that their opinions had improved, and 22% said their feelings had not changed. Pretty awesome statistics!

Congratulations to our Take-the-Steak champs, the Buckeye Dairy Club!

Congratulations to our Take-the-Steak champs, the Buckeye Dairy Club!

On Saturday, the Buckeyes4Beef event continued with a tailgate during the Ohio State vs. Kent State football game. During the tailgate, our team served all-beef hot dogs to football fans and handed out fun beef prizes. The most exciting part of the tailgate was the “Take-the-Steak” competition; a Chopped- style cook-off where collegiate clubs and organizations formed teams to show off their beef grilling and culinary skills. After three rounds of tough competition (and a lot of really great beef) it was a pleasure to award the Buckeye Dairy Club with the Take-the-Steak trophy and the grand prize; a steak dinner for 20!

All in all, Buckeyes4Beef was a huge success. After assessing attendance of the two events, I estimate that we were able to reach approximately 700 students and tailgaters with our event, not to mention the #BeefBuzz that was exploding throughout Facebook, Twitter and Instagram. It was such an amazing experience to work with our newly chartered Collegiate Cattlewomen’s club to put on this event, especially considering the entire production was planned before we have had our first official club meeting. It just goes to show how impactful a group of millennials can be when we set out to share our passions. Eat Beef and Go Bucks!

All for the Love for Beef,
Sierra Jepsen