A Year in Review

1

20 senior competitors traveled to Denver, Colorado in hopes of earning one of the five spots as National Beef Ambassador. Five people representing five different states brought together for their passion and love as beef-met as strangers and will leave as friends!

2

The power of a brand, loyalty to customers and the qualifications for grading CAB beef were all valuable lessons during our first trip as a National Beef Ambassador Team.

3

Genetics are key to the breeding of beef producers. Fore front thinking done on behalf of businesses such as Select Sires, there is the ability to continue producing quality, safe, wholesome, and nutritious beef.

4

Educating a variety of individuals at the Pennsylvania Farm Show proved to be enlightening and engaging. The beef industry is proud to use food byproducts such as distiller grains and chocolate meal as a part of a total mixed ration for cattle.

5

Sizzling Hot San Antonia and the NCBA Convention was a week long educational adventure. Learning from some of the top notch beef industry men and women, experiencing the trade show, and being able to share some of knowledge about the beef industry showcased our time in Texas-where everything is bigger and better!

6

A part of the New York City Half Marathon with the Pennsylvania and New York Beef Councils, I learned how busy and health conscious New York City residents are and was able to promote lean beef to the area runners as a great recover protein.

7

While in Denver, Colorado, we were able to tour one of the largest feedlot companies and packing plants owned by JBS and Five Rivers Feedlots. The efficiency and timing of every worker in the JBS harvesting facility was down to the minute, and yet so amazing to think the abundance of meat that this plant harvests, packs, and ships in a single day so that consumers around the world can eat.

8

Greely, Colorado is home to Greely Hat Works. This company sells cowboy hats all around the world and bases their business off of customer loyalty and trust-a similar theme to producers in the beef industry.

9

Through a grant awarded to the National Beef Ambassador Program, we had the privilege to attend the Spring Legislative Conference in Washington, D.C. Here we were able to meet key players in the beef industry allowing us to network and learn from them, as well as spend a day on Capitol Hill with our individual state representatives to discuss important beef industry issues.

10

Cooking demonstrations were a big component of the Nashville cooking show. Here teammate Will and I prepare a fresh twist to a summer salad called Sugar Snap Pea and Sirloin Salad which included a lean cut of beef, barley rather than lettuce, and lemon peel for an added flavor. As a part of the Nashville Cooking Show, there were also interactive, hands-on stations that helped consumers better understand how to freeze beef, cut beef, season beef, and take the temperature of beef.

 

All in all this past year serving as a National Beef Ambassador has been filled with learning experiences, exciting travels, binding with individuals from various parts of the United States, and making memories that will last for a life time. Thank you to all those individuals who helped to make this past year a success!

For those contestants gearing up to travel to Denver next week, have fun! Meeting people from different backgrounds and learning about the beef industry from other advocates is a once in a lifetime opportunity. So above all the nerves, smile and showcase your inner personality, because it’s what makes YOU shine!

-Above all else, Beef It’s What’s For Dinner!

Demi

 

 

 

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