Fighting for Freedom: Beef Edition

I hope everyone has recovered from a fun weekend of colorful fireworks, yummy hamburgers and family get-togethers. Independence Day is a wonderful reminder of the freedoms we enjoy as Americans, such as the right to bear arms, freedom of speech and freedom of religion. To maintain these freedoms, we are challenged to defend them.  In the same way, beef producers are faced with the challenge of defending their way of life every day.

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When it comes to our food supply, our desire for information is insatiable. As consumers, we want to know that our steak was happy and healthy when it was alive. No one understands the importance of that better than the beef producers themselves.

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Now more than ever, we are demanding transparency from agriculture producers. If those who produce the safe, wholesome and nutritious beef our families enjoy do not speak up, people who have no understanding of the business or animal welfare aspects of their operations will speak up for them. Producers cannot afford for their words or production practices to be misconstrued in anyway.

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There are many voices in the conversation about meat and food production. Our challenge as consumers is to tune out the “white noise “, or uneducated chatter, created by people who do not understand the logistics and fundamentals of beef production and animal welfare. To accomplish this requires us to research. Our fast-paced, constantly-connected society is guilty of being gullible. Our easily-convinced, drama-seeking nature is aligned to follow the societal norm, even when the information is false.

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Moral of the story: The beef producer’s number one concern is their cattle. Ranchers have a responsibility to do what reflects the best for the well-being of their animals. And in order to achieve that, they must maintain their freedom to produce healthy cattle.

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In order to meet the demand for transparency and protect their freedom to produce safe, wholesome and nutritious beef, producers must also do everything possible to tell their story. With the same token, consumers have the responsibility to research beyond the tabloid headlines and discover the truth about their food. 

If you have any questions, please feel free to ask! 🙂

#MeetYourMeat

 

God bless, folks!

Kalyn McKibben

Blonde Beef Babe

 

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