Students Engaging Students With Beef

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There is a major disconnect between beef producers and beef consumers. And being a college kid, the gap is unfortunately even greater among my peers on my university’s campus. I have the opportunity to be apart of an incredible organization known as Oklahoma Collegiate Cattlewomen. Last week, the organization took the initiative to dedicate an entire week to target college students and educate them about beef. The first annual Eat Beef Week was a fantastic hit! Each day offered a unique, creative way of engaging students to tell beef’s story.

Advocacy Workshop – Monday night students had the opportunity to gain useful tips to use when advocating for the beef community. From social media basics, to conversation starters, the workshop focused on encouraging students to tell their beef stories in a transparent, sincere way.

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Twitter Party- On Tuesday, people were encouraged to take part in a Twitter party hosted by OCCW. The topic focused around common questions surrounding the beef community, such as what measures beef producer take to make sure their cattle are taken care of. Participants had the opportunity to win Eat Beef merchandise also.

#EatBeefWeek #EatBeef @OCCW_okstate

 

Interactive Beef Campus Event- Wednesday, stations were set up in a high-traffic area that encouraged engagement from students. Stations included focus areas about the value of beef in a healthy diet, what cattle eat, and beef trivia. Beef samples were also available to passersby. This activity was very successful in encouraging genuine and honest conversation about the modern beef community.

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Beef Taste Testing- Thursday, OCCW members had the opportunity to taste unique cuts of beef that are not as common in our area, such as the tri-tip roast. Those in attendance also gained valuable information about many beef cuts as well as tips that will help to improve their beef-eating experience.

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Farmland, The Movie Screening- Friday evening, Farmland, The Movie was screened at a centralized location on campus as a way to show a transparent representation of where our food comes from.

farmland

 

Moral of the story: those involved in the beef community have an incredible story to tell and we want to share that story with you! Take every opportunity to learn more about your food sources. Research credible sources and ask those directly involved with your food production to learn from the true experts. Educating and learning is all about conversations. Don’t be afraid to have those conversations.

 

God bless, folks!

 

Kalyn McKibben

Blonde Beef Babe

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