Cooking Beef: From Challenging to Confident

Millennials love food. Well…everybody loves food, but millennials particularly enjoy it with so-called “foodies” becoming increasingly more popular and microwave sales among millenials decreasing. What does this mean? It means millenials love the kitchen and making “real” food. However from selecting product from the grocery store to preparing beef at home, many younger cooks are facing challenges. Here are three big challenges to cooking your own beef and some easy solutions.

The Interactive Butcher Counter has great tips for how to select and prepare any cut!

The Interactive Butcher Counter has great tips for how to select and prepare any cut!

1. Selecting a Cut

When purchasing beef from the grocery store, many consumers are overwhelmed by the “sea of red” in the meat case and simply don’t know which cut to choose. In fact, 54% of millenials say they are confused at the meat case. But picking the proper cut for a dish it is the first crucial step to a delicious beef meal. If your grocery store has a staffed butcher, ask them to give you the run-down about which cut would be best for your dinner plans. No butcher? No problem! Check out the Interactive Butcher Counter at www.beefitswhatsfordinner.com for a picture of each cut as well as a other common names.

2. Preparing a Cut

There is nothing worse than dishing out the money for a quality steak and ending up with a dry, flavorless meal. Many struggle to get restaurant flavor and tenderness out of beef cooked at home and 56% of millenial’s burgers and 55% of millenial’s steaks “just didn’t’ turn out right.” Luckily the Interactive Butcher Counter lists the best methods of preparation and cooking for each cut. www.beefitswhatsfordinner.com also has helpful infographics under the Cooking tab with tips for the best cooking experience and flavorful and fun recipes under the Recipe tab so you can get the most out of each cut you prepare at home.

Ground beef can go from the freezer to skillet in 4 minutes!

Ground beef can go from the freezer to skillet in 4 minutes!

3. Quick and Easy Beef Meals

With the hectic pace of most people’s days and many consumers deciding what they will have for dinner only after they get home, quick and easy meals are a must. But many forget to throw the ground in the refrigerator in the morning and will opt for frozen chicken over frozen beef at 6:30p.m. when the kids are hungry. However ground beef can be thawed from frozen in 4 minutes! There are also many great recipes online that can be made in 30 minutes or less so even if you decide what’s for dinner at the last minute beef can still be a part of your family’s meal.

Following these simple solutions to challenges of cooking beef at home can help anyone cook confidently and produce a meal that’s as delicious as it is nutritious. Happy cooking!

Will Pohlman  

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