Beef Fuels Boilermaker

This weekend, Justana, Tori and I were given the opportunity to assist the New York Beef Council at the 2014 Boilermaker Race Expo in Utica, New York. The Boilermaker 15K (9.3 mile) race is the biggest one in the entire nation, with thousands of runners and over $40,000 offered in prizes. They also offer a 5K (3.1 miles), a three mile walk, and a children’s race. The Expo takes place during the two days before the race, and is a time for sponsors to promote their cause. ┬áThe Beef Ambassadors joined the Beef Council at the beef

The spice bar

The spice bar

booth (really it’s an entire aisle if beef-related promoters), where we served two different beef spices: “Chill-Out” beef chili seasoning and “Mama Mia” Italian steak rub. People got a recipe and a spice bag, and got it put a scoop of each individual spice into their bag to create the seasonings. This interactive method of promoting beef allowed for many conversations; the line was practically to the door.

 

The Boilermaker Burger

The Boilermaker Burger

The New York Beef Council not only supports the race, but has also developed a “Boilermaker Burger.” The burger is served at local restaurants for only 5 weeks, as a promotion for both beef and the race, and is somewhat of a novelty item. This year, for every burger sold, $0.50 went to the Food Bank of Central New York.

While promoting beef and seeing all of the competitors was a blast,I think the most excitement came from the anticipation or running the 5K. That’s right, the three of us who have never ran three miles in our lives were going to wake up at 5 am Sunday morning and join over a thousand other runners in the 2014 Boikermaker 5 kilometer race!! The thought was both exhilarating and terrifying, but we knew we had to do it for Team Beef. And we did! All three of us (and over 100 other Team Beef runners spread out through both races) finished the race-and ran the whole thing to boot! It was such a fantastic experience and encouraged me to enter more races as a part of team beef. It was a beautiful weekend in Utica, and though I wasn’t expecting to run three miles before boarding my plane, I couldn’t be more happy or proud that I did!

imageHave a great week!

Emma

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