Beef Fuels Boston!

The past four days have been a whirlwind! Our National Beef Ambassador team paired up with the Pennsylvania Beef Council to promote beef to runners, nutritionists, and supporters at the 118th Boston Marathon.

We spent three days promoting beef while at the marathon convention.

We spent three days promoting beef while at the marathon convention.

Prior to arriving in Boston, I expected the main demographic of consumers to be vegetarian or vegan; little did I know how well beef was supported by these elite athletes! Just by having a presence at the marathon convention and passing out recipes and beef snack sticks, we received so much support and gratitude from runners, saying that they love beef and wouldn’t be able to perform without it. It was great hearing the stories of how some runners had once been vegetarian or vegan, however, returned to eating beef and other meat proteins once they realized how much their body and performance truly relied on it.

Jay, from Australia, used to be Iron deficient until he added more beef to his diet.

Jay, from Australia, used to be Iron deficient until he added more beef to his diet.

I was shocked at the number of international attendees who came to run in the Boston Marathon and was so excited to speak about beef with several runners from Australia, Italy, Russia and Europe. After three 10-hour days surrounded by over 110,000 people, the convention came to a close and it was time to focus our attention towards the actual race.

Boston runs on beef!

Boston runs on beef!

This morning, our team had the exciting opportunity to cheer on the runners at the finish line. We held signs supporting Team Beef and cheered on the elite runners and paraplegic competitors as they made their way down the final stretch.

It was so inspiring to hear the accounts and stories of all the competitors at the marathon on why they chose to run, how they prepared, and what their main motivation had been throughout those months. Congratulations to all those who ran in the Boston Marathon this year. Remember, there is no better way to refuel after the race than by eating a big, juicy steak!

All for the Love of Beef,
Sierra Jepsen

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