Howdy y’all,

It’s been a while, but I’m back and excited about today’s topic. Ag week is just around the corner and people everywhere will be in conscious appreciation of the role agriculture plays in their lives. Thankful for soft and  cheap clothes made of cotton, grateful for that crisp and sweet apple they bite down on as they run out the door, and over joyed by that delicious, safe, and healthy steak dinner they sit down to as a family, individuals everywhere will be celebrating Ag which touches their lives each day. But how do they know the steak they are eating is safe? Why are they comfortable feeding it to their family’s? This leads us in to our topic for the day:

Consumer Information through the Beef Checkoff

In a world where the average American spends 13hrs on the internet each week, this has been named the “information age”. We are not content with broad opinions anymore. We expect to be convinced by facts, studies and scientific findings. The key to this cycle functioning are the researchers, companies, organizations, and ranchers willing to stand behind what they are marketing, who believe that science will back them up. This is precisely the job of the Beef Checkoff Consumer Information teams.

Have you heard of the 29 lean cuts of beef?

Did you see information about the new BOLD study?

Did you realize that BEEF can help lower bad cholesterol?

Want to learn more? http://www.explorebeef.org/

If you answered yes to any of the above questions, the Beef Checkoff has achieved its goal in the mission to stand as a pillar supporting hardworking cattle ranchers and the product they produce. Gaining strength through scientific studies, the Beef Checkoff Consumer Information sector is successful, and an asset to not only the producer, but the consumer, offering hard facts and enabling informed decisions. Proud, and standing on hard truth, this is our Beef Checkoff.

Get excited for a recent study titled: Beef Checkoff Announces Landmark Sustainability Project

http://www.beefboard.org/news/111102SustainabilityStudyRelease.asp

Thanks and Gig’em