I spent a good portion of last week driving half-way across the country. With that much time on your hands, there is a lot of time to think. One thing that always comes to mind is current events and how people react to what is going on in the world. I often find myself at the question, “How could someone possibly think that?” This is a question I am sure that producers and ag advocates alike often find themselves thinking.
One of the greatest things that I learned from the “7 Habits of Highly Effective People” is the idea of paradigms, or the way that one sees the world. As members of the agriculture industry, we are so blessed in the paradigm that we live in. When someone approaches us with a question or a view point, we must realize that their paradigm is entirely different than ours. While this idea seems so obvious, it is also so easy to forget. Sometimes we have to step out of our favorite pair of broken-in work boots and take a walk in that businessman’s dress shoes or that fashionista’s designer heels. They haven’t had the opportunities that a member of the agriculture field has. Their horizon may be a city skyline instead of rolling hills. Their biggest commitment after school may be their XBox, not their livestock. So while playing the biggest role that agriculture has, educating the public, (aside from…you know…feeding, clothing, and employing the world), keep in mind that their questions are not unintelligent, but simply come from a different paradigm.
Loving the Ag Paradigm