Beef Ambassador

Howdy,

Often, people recognize a large red check inlayed with the image of a cow, and black letters as the symbol of the Beef Checkoff, but what is their goal? Consisting of 6 primary targets the Beef Checkoff is funded through the sale of cattle. $1 off every head sold is implemented into programs and research, aiding in industry best practices and marketing. The next few weeks I will be exploring and sharing the impact the Beef Checkoff has on our great industry. Let’s start out with mission statement number one.

The following information can be found at http://www.beefboard.org/producer/CBBFinalUnderstandingBrochure.pdf

Promotion

Includes advertising, merchandising, new-product development and promotional partnerships with restaurants and supermarkets designed to stimulate sales of beef and veal.

This week I will target two promotional endeavors the Beef Checkoff is crucial in sustaining.

National Beef Ambassadors

Yes that’s right!  Our very team if funded by the Checkoff.  Traveling to the PA farm show, 2012 annual cattle convention in Nashville, on towards Boston and ending in California this team is dedicated to promoting our industry. Outfitted in Bright Red Shirts we teach, we share, we learn.

Learn more at http://www.nationalbeefambassador.org/

Team BEEF

Team BEEF competes in athletic events, showcasing their checkoff jerseys and beef’s ability to sustain high performance activity. This is the invitation from Team BEEF.

Join Team BEEF to demonstrate how BEEF protein provides FUEL FOR THE FINISH!

There’s no better way to demonstrate the nutritious, high quality protein found in beef than to run a 5k, a half marathon, or a full marathon with beef giving you that extra surge to push through the finish line, hands in the air, and that big red check on your jersey. Promotion at its finest!

Check out Team BEEF at: http://teambeef.org/

Without our hardworking ranchers supporting the Beef Checkoff we wouldn’t have this program dedicated to promotion, research, consumer information, industry information, foreign marketing, and producer communications. Thank your nearest rancher, they are the backbone of these programs.

Next week we’ll explore: Research

Thanks and Gig’em

-Emily E. Jack